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Games | Digital Entertaiment | Japan

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Red rectangular card with a white logo of a moon and a leaping rabbit silhouette, and the text "BROWN BETTY" in bold white letters.

About Us

  • Brown Betty is an independent agency specialising in games communications and community management in Japan.

  • We provide tailored PR, social media, creator outreach, and community management services designed to build and grow vibrant, engaged player communities in Japan.

  • As community specialists, we bridge the gap between players and developers by actively listening to player feedback and ensuring clear, seamless communication in Japanese.

Our Core Services in Japan

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Go-to-Market Communications Strategy & Planning

A paper document with lines of text and a megaphone icon overlapping it.

Press Office Services

Illustration of three interconnected user icons in a circular arrangement.

Community Management

Two speech bubbles, one with the letter 'A' and the other with a Japanese character.

Localisation & LQA

Line drawing of a person, a smiling face, and a person jumping or celebrating.

Creator Outreach & Engagement

A pink social media comment bubble with three star icons inside.

User Reviews & Sentiment Monitoring

Outline of a smartphone with a heart and a thumbs-up icon inside

Social Media Management

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Data-Driven Analysis & Insights

Additional Services

Store Page Localisation

Marketing Asset Localisation

Promotional Video & Trailer Localisation

Cultural and Historical Sensitivity Consultation

Paid Media Planning

Market Entry Consultation

A Selection of Clients We’ve Worked With

The word 'Kenshi' written in stylized, metallic graffiti with a sword piercing through the text on a dark background.
Logo for Bossa Games with stylized text and a black background.
A black line drawing of a head with a prominent nose and chin, facing left, with the word 'HEAD UP' beneath.
Logo of VIZ Media, a Japanese-American entertainment company.
3D metallic text saying "I AM A GHOST"
Silhouette of a person's face with a finger pointing to the eye, and text that reads 'LO-TECH GAMES' at the bottom.